Express one concept in three physical materials

Given [PRODUCT OR MESSAGE] and [AUDIENCE], design three visual directions based on paper, metal and fabric. For each, specify composition, tactile detail, light behaviour, typography pairing, motion or interaction, and why the material supports the message. Provide a compact moodboard description and one production constraint that might make the direction impractical. Keep the same factual copy in all versions so only design changes. Return a comparison matrix and a recommendation with tradeoffs. Do not claim any direction has been rendered or user-tested, and avoid copying a named brand's exact style.