Research & analysisQualitative researchtext

Design interviews that discover rather than sell

Produces neutral prompts and a respectful analysis plan.

Editorial illustration for this prompt; the prompt itself does not generate this image.

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Prompt

Design a 20-minute interview for [RESEARCH QUESTION] with [PARTICIPANT TYPE]. Start with real past behaviour, then ask for a concrete recent example, workarounds, costs and an ideal outcome. Include two neutral probes for surprising answers and a way to close without pitching the participant. Provide consent wording, a note-taking template and a coding plan that distinguishes quotes from interpretation. Do not ask leading questions such as 'Would you buy this?' or collect unnecessary private details. Return an interviewer guide and criteria for what five interviews can and cannot establish.