Turn one idea into three testable video hooks

Create three genuinely different 20–30 second vertical-video concepts for [PRODUCT OR IDEA] aimed at [AUDIENCE]. The action we want is [CALL TO ACTION]. Use only these supportable facts: [FACTS].

For each concept give: the first two seconds as a visual hook, the single audience question it answers, a timed shot list, on-screen text of no more than seven words per shot, voice-over, sound design, caption-safe zones and a final frame that earns the call to action. One concept should demonstrate a process, one should show a surprising visual contrast and one should start with a real customer problem. Specify a practical filming or AI-generation brief for every shot and a continuity list for subject, wardrobe, props and location.

End with a simple A/B/C test plan: what changes between versions, what stays fixed and which metric shows useful interest beyond views. Do not invent testimonials, numbers, before-and-after claims or scarcity. Avoid generic hype, random transitions and unreadable text.