Write a data dictionary with real examples
Makes units, nulls and ownership explicit.
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Makes units, nulls and ownership explicit.
Checks quality without inspecting every record.
Shows how display choices affect interpretation.
Detects impossible paths before conversion analysis.
Uses context and measurement checks before exclusion.
Keeps missing matches visible instead of dropping them.
Balances local insight against re-identification risk.
Finds extreme influence and unsupported population claims.
Shows what changed when labels were consolidated.
Prevents double counting across files.
Separates exact matches, plausible matches and risky false positives.
Exposes non-comparable areas before producing a trend map.
Creates a transparent themebook with counts and counterexamples.
Breaks forecast performance into meaningful segments and horizons.
Tests randomisation balance, exposure and exclusions independently of results.
Finds unit mismatches and proposes reversible conversions.
Designs suppression and aggregation rules for sparse data.
Separates signup, first use and return events before calculating retention.
Treats blanks as a research question, not automatic zeros.
Designs a safe join and cardinality audit.
Makes limited tests useful without overstating confidence.
Ranks possible causes before telling a story.
Shows who was reached, who replied and what remains unknown.
Stops misleading percentages before they spread.